Farfetch startups program returns in exclusively digital format

Farfetch startups program returns : The Farfetch acceleration program created in April 2018, goes in the 4th edition, where everything will be digital. Eight startups focused on changing the future of fashion and retail have already been selected: Cerebra, FavourUp, Ivapparel, M-XR, Newlife, StyleScript, SupplyCompass and Whoqip.

Farfetch is the leading global platform for the luxury fashion industry, announced the fourth group of startups to join the Dream Assembly business acceleration program, with Burberry as a partner once again. In light of recent health and safety measures issued by different governments, the program will be carried out in its entirety in digital
mode, continuing to provide startups with guidance, support and networking opportunities, the organization advances.

For the first time completely digital, the programme will help eight companies that are focused on changing the future of fashion and retail, selected from 155 applications from around the world.

Farfetch startups program returns, It is a seven-week program that includes a series of masterclasses, one-on-one sessions with senior leaders from Farfetch and partner companies, and mentoring meetings on topics such as fashion, marketing, technology and operations. Startups thus gain direct access to Farfetch's expertise in the luxury fashion and technology industries and will also have the opportunity to present their projects to an exclusive and previously selected group of external investors.

Most in-store hardware has been gimmicky stuff, from dressing rooms fitted with photo booths to mannequins with cameras on their foreheads, which is more likely to fuel short-term Publicity than real sales. Farfetch ‘s Store of the Future, by contrast, aims to dramatically improve retail profitability by collecting vital customer data and strengthening human interactions between shoppers and sales

The model is also flexible, ensuring that company and boutique owners will select and choose the elements that make their companies more sense. And although Farfetch has developed the central operating framework that Store of the Future runs on, the project is designed as a network, ensuring that much creativity will eventually come from third parties, who are developing innovative technologies on top of that.

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