Local groups present the plan ‘Save Benidorm’ to the Municipal Tourist Head of Valencia BENIDORM’s struggling shops and hospitality companies have asked the Government of Valencia for €72 million in assistance over six months.


Pandemic constraints have seen the typical bustling Costa Blanca resort close to a ghost town.


The Aico, Abreca and Cobreca associations met with the Director of Tourism of Valencia, Herick Campos, last Friday (December 11)


‘BENIDORM’s struggling shops and hospitality companies asked for €12 million of financial aid each month, dated back to the beginning of October.


They have declared a protest in Valencia City outside the Valencian Parliament building this Thursday (December 17) to ‘demand urgent and necessary assistance.’


A joint statement said that money was needed to ‘mitigate the effects of coronavirus on their business.’


The groups introduced a ‘Save Benidorm’ plan that contained suggestions on stimulating tourism.


They added that the financial package was required to avoid bankruptcies, permanent closures and job losses, which are all occurring in Benidorm on a daily basis.’


In spite of Thursday’s expected demonstrations, the parties will have further talks tomorrow with Campos (December 15).


Herick Campos said:-“I will ask the Government of Madrid to provide assistance similar to what has been done in the Canary Islands and the Balearic Islands.”


Over Valencian funding, he said that he ‘expected that the regional government will give direct support to all hotels and restaurants that follow those requirements and engage in potential policies such as the growth of gastronomic tourism.’


Campos did not elaborate on what sort of ‘criteria’ he was referring to.


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